Restaurant Online Ordering Optimization
Keep more of your online ordering revenue.
The Online Revenue Overhaul is a 4-week, done-for-you service for independent restaurants: professional food photography, delivery menu copywriting, third-party delivery listing optimization, delivery pricing audits, and your own direct ordering website.
$2,500 flat · 4 weeks · Half to start, half at completion
Working with independent restaurants nationwide.
Free 30-minute audit. We show you where you are losing money. You keep the notes either way.
What is the Online Revenue Overhaul?
The Online Revenue Overhaul is a done-for-you online ordering optimization service for independent restaurants. Most restaurants lose money on delivery without realizing it: 25 to 30 percent commissions to the delivery apps, menu listings with no photos and weak descriptions, prices that do not cover the fees, and no direct ordering option for regulars.
We fix all of it in four weeks. On-site food photography. A delivery menu rewritten to sell. Pricing re-audited on every platform so your margins hold. Your listings optimized to rank higher in delivery app search. And your own direct ordering website with promos and loyalty, so regulars order from you instead of the apps.
What You Get
Everything included in the Online Revenue Overhaul.
One service. We fix your online ordering so it makes money instead of feeding commissions.
01
Restaurant Food Photography, Shot On-Site
A professional, experienced food photographer comes to your restaurant and shoots every item on your delivery menu. Every photo is edited and formatted to platform specs, then uploaded to every delivery app, Google, and your direct ordering site. If you already have photos, it's probably time for new ones.
02
Your Own Direct Ordering Website, Built and Ready
The person sitting in your dining room and the person ordering delivery are the same customer. They're yours. If you don't have a direct ordering site, we build one. If you already have one, we optimize it and make sure it's set up so people can order with ease. Every customer should get the same experience no matter where they order from.
03
Menu Descriptions Written to Sell on a Phone Screen
Every item gets a rewritten name and description optimized for mobile ordering. We keep copy under 140 characters, lead with the most crave-worthy detail, and cut all generic filler. Specific, accurate descriptions that make people want to order.
04
Full Pricing Audit Across Every Platform
Most restaurants have no idea what they actually keep after platform commissions hit. We go through every item on the delivery apps and show you exactly what lands in your pocket after the platform takes its cut. From there you get a clear recommendation on what to reprice, what to feature, and what to think twice about selling online.
05
Loyalty Program Built or Fixed
If you have a loyalty program that isn't working, we audit it and fix it. If you don't have one, we set one up. Every major delivery platform has built-in loyalty and marketing tools baked into their tiers — most restaurants never touch them and are leaving money on the table. Others are spending way too much on the wrong features. We figure out exactly what you should be using, cut what you shouldn't, and make sure your spend is actually working.
06
Google and Apple Maps Profile, Fully Built Out
When someone nearby searches for food on Google or opens Apple Maps, your restaurant needs to show up with accurate hours, current photos, a full updated menu, and a direct ordering link. We go through every field: hours, contact info, cover photo, menu, ordering link, and make sure everything is correct and consistent. We build it out based on our experience and what the data tells us works. Google matters and you know it — so why leave its features untouched? And if you want someone managing and growing it on an ongoing basis, we connect you with a trusted partner who handles exactly that.
07
Delivery Platform Profiles, Fully Cleaned Up
Your delivery app store profiles are often the first thing a customer sees before they even look at your menu. We go through every field: hours, cover photo, contact info, address, store description, and make sure everything is accurate, complete, and consistent across every platform you're on. The details matter more than most people think.
08
Live QA Check Across Every Platform
The final step is a full review of every platform, exactly the way a customer sees it. Photos displaying correctly, descriptions live, pricing updated, listings looking right on a phone screen. Everything gets checked before we call it done.
09
Gift Card Program, Set Up and Selling
A gift card is the only thing you sell that gets paid for before the food is cooked. Someone buys one today, and the person who receives it often walks in as a first-time guest. The capability is already sitting inside your POS and almost nobody turns it on. We turn it on, brand the card with your new photography, set the denominations around your average check, and put the buy button on your own site, at the counter, and in every delivery bag.
The Timeline
Four weeks, start to finish.
Week 1
Your numbers.
Kickoff call. We pull every fee you are paying and audit your pricing on all three platforms.
Week 2
Shoot day.
On-site food photography, packaging audit, menu engineering.
Week 3
Rewrite and direct channel.
New menu descriptions go live. Your direct ordering site and loyalty program get built.
Week 4
Launch.
Listings cleaned up on every delivery app you are on. We test everything live. Handoff call. Done.
We need about two hours of your time, total. Kickoff, shoot day, one review. We do the rest.
Pricing
Flat pricing. No commissions. No surprises.
Online Revenue Overhaul
The full 4-week overhaul above.
- Food Photography
- Direct Ordering Website
- Menu Descriptions
- Pricing Audit
- Loyalty Program
- Google and Apple Maps
- Delivery Platform Profiles
- Live QA Check
- Gift Cards
Half to start, half at completion
Start with a free auditMaintain
We watch it after launch.
- Weekly online sales reports
- Monthly delivery platform fee audit
- Promo and discount calendar
- Delivery app algorithm change alerts
- Menu copy updates
90-day minimum, then month to month
Start with a free auditGrow
We grow it after launch.
- Everything in Maintain
- Direct ordering website management
- Loyalty program management
- Quarterly strategy review
90-day minimum, then month to month
Start with a free auditWe do not take a cut of your sales. Flat fees only.
Add-Ons
Our clients have also added these services.
Catering Setup
$750 one-time
Added to the Online Revenue Overhaul. Catering ordering on your own website and on the top catering platforms, including ezCater, and we help you negotiate the best rates with each one.
AI Phone Answering Setup
$750 one-time
Added to the Online Revenue Overhaul. We set up AI answering on your existing number: every call answered, reservations booked, after-hours and event inquiries captured and routed to you. The monthly answering service is billed to you directly by the provider, from $399 per location per month.
Add-ons are separate from the $2,500 Online Revenue Overhaul. Nothing is bundled.
Start Here
Start with a free audit.
01
We tear it down.
Your photos, descriptions, pricing, and listings on every platform.
02
We show you the damage.
30 minutes. Here is where you are losing money.
03
You keep the notes.
Hire us to fix it, or take the list and do it yourself.
FAQ
Questions owners ask us.
Four weeks from kickoff to handoff. Week 1 is your numbers, week 2 is the photo shoot, week 3 is the rewrite and direct ordering setup, week 4 is launch and QA.
The Problem
Do the math on your online ordering.
100 delivery orders a week × $28 ticket
= $840 a week in commissions
= $43,000+ a year
100 delivery orders a week at a $28 ticket. The delivery apps take about $840 a week. That is over $43,000 a year, and it climbs from there. Run two or three apps and the number gets ugly fast. Paid to companies that do not care if you make it.
And your own ordering page, the one that costs you zero commission, has no photos and one-word descriptions. Nobody orders from a page like that.
You are not losing to better food. You are losing to better listings.
Every week you wait is another week of online revenue you do not keep.
Free 30-minute audit. Keep the notes either way.